Online Shopping Behaviors
When most people shop online, they go directly to their favorite retail store websites (The Warehouse, Dick Smiths, Noel lemmings, etc.) and then browse.
Not many people type in generic items in Google (CD , for example) and search through “no name” online stores to find what they’re looking for.
So if you want to create a store to sell generic items that can be found at more popular retail stores, you are going to have to fight to compete with all the major retailers