Search Rankings-Local business’s,Is Internet Marketing for Local business
The growth of local search queries and the emphasis placed on returning relevant results highlights the importance of local internet marketing. No longer are people reaching for the Yellow Pages or a local business directory, they are heading online and performing a search to locate a local business able to fulfill their needs. This creates a lot of opportunities to get noticed locally and to grow the business locally. After all, the majority of sales for small businesses come from within the local geographic region and therefore it makes sense to have your site ranking well for people performing relevant search queries in your area.
Local internet marketing tips:
1. Take advantage of free services that list local companies. If you do not take advantage it leaves your competition more opportunities to establish better local search engine visibility. Yahoo Local and Google Maps are two ways to grab some good local SEO visibility.
2. Include business contact information on the site. This includes the physical address as well as telephone number in text format. The physical address helps search engines identify the location and match results with user queries. It is not essential to have the address on every page, but it can certainly help. At the very least the address needs to appear in a page that is linked to from every other page on the site.
3. Get local links into the site. Do some research and find other local businesses with websites and exchange links where possible. This doesn’t mean approaching the competition, but it does mean seeking out other complementary local services.
4. Do local competitor analysis and determine where they have got links and aim to reverse engineer their SEO strategy. If you can get links from the same sources it helps to level the playing field. However, to out-perform competition you must seek out additional link sources and get a better local buzz surrounding your company.
5. Perform on-page SEO to focus on local queries. This may include adding more local references onto the site to clearly show the area you are targeting. Do not force keywords onto a page and ensure each page has a unique title and relevant description. The description is worth writing even though it does not count as an SEO ranking factor as it often shows up in the search engine results pages. Local consumers can then quickly identify the result as being relevant and are more likely to click-through to the site. Once on the site they may become paying customers.
6. Seek out local citations. The more local citations your site has the greater the chances of ranking high for local search queries.
7. Connect with local consumers socially online via social networks such as Facebook and Twitter. Both services have substantial user bases and can quickly help local companies increase their local branding.
The main thing for local internet marketing is to take advantage of the numerous opportunities currently available. Not only will it help increase current local search engine rankings, it will increase local brand awareness. This can help grab a larger share of the market and substantially boost sales and profits.