We’ve talked about link building theories and do’s and don’ts – now we’ll start talking about the dirty work. Just how do you do link building? There are two ways you can do it: Organic and Artificial.
Links don’t grow on trees
Just in case you were wondering, that’s not what organic means. Organic linkbuilding or natural linkbuilding as some SEO specialists call it, is linkbuilding without using technical methods or methods that are manipulated and created automatically or artificially.
This can be done in several ways through several techniques. Some are:
Write great quality content
Blog about the latest news
Do social bookmarking
Write for Ezines ( this could be bad … step carefully here )
Links with strings
There’s also the artificial link building method which is more about manipulating the link building method. This method doesn’t wait for people to link to you – it’s essence is to build the links on your own and point it toward your website.
Some of the methods used in artificial linkbuilding are:
Link exchanges ( this could be bad … step carefully here )
Buying links ( this could be bad … step carefully here )
Forum posting ( this could be bad … step carefully here )
These are some of the things you can do to build links. We’ll cover these two kinds of link building strategies thoroughly on the next two entries.
I’m sure you’ve heard this before
link exchange. Ever had an email asking you to exchange links with them – Giving you the “You scratch my back, I scratch yours” kind of a deal?
Just make sure you don’t do more scratching than they’re giving you.