Finding New Prospects Online
Prospecting is crucial to any business as it further increases your chances of making a sale or at least making it known to your target that you have something to sell. It might seem easy especially with today’s technology but knowing where to quickly locate new, quality prospects would give you an upper hand among your peers.
Using the internet is probably the most popular if not the easiest method. But where exactly do you start? Here are a couple of ways to start finding those prospects:
There are thousands of individuals & companies from around the globe in this professional network. You can easily connect with someone by joining a group & its discussions. Searching for a specific individual is narrowed down by selections such as designation, location, industry, years of experience & more.
You can follow your prospects activities once they’ve added you in their network. You might find your prospect posting a message in a similar group, asking for assistance or more information about a product or service and you might be the one that they are looking for. You can also directly message anyone in your group or network. Either way, you can connect with them easily on a professional level.
Think of it as Facebook but more for business activities.
Although networking here might be more casual than Linked-in, still you’ll never know if your market is out there until you start searching. They could be friends of friends. They could have liked a relevant Facebook groups/pages. Either way, someone is bound to discover your services.
Look for groups or individuals by interest (entertainment, business, art, technology, etc). You can also type in a particular hashtag, which categorizes or “tags” twitted topics. Find people with such tags and look at their profile. It might a potential prospect who might also be connected to other prospects in the future.
4. Discussion Forums
Find a suitable forum where there a lot of useful content related to your business and try having a discussion with it’s members.
If you aren’t familiar on how to join online discussion forums, try “lurking” around. And by lurking, I mean just observe first. Don’t jump in if you’re still not sure how it works. Just read the topics and how the discussion goes first, get a feel of the forum environment. Then if you’re really itching to discuss something, introduce yourself first and dive in.