Industry leaders who have blogs, newspapers, journals and any written publication online will also have more followers that could be commenting on those articles. Try to see who seems to be the most active commentator, check out their profile and gauge if they can be a potential prospect. If not, maybe they’d know someone who’s in need of your product so don’t ignore them just yet.
Communicate with them through commenting in the said online article. If you think you’re already comfortable talking online, message them personally. You never know what their response might be until you do so.
6. B2B Contact Database
Dozens of companies offer a customized way of getting massive leads. But what if you could just easily select and download those contacts, without having to go through the long process of negotiating and getting data? Try an online contact database. Download a few contacts and see if they are that really accurate. If you’ve gotten a 95% accuracy rate, that probably means that the database is consistent in delivering accurate, validated contacts. Start picking & getting contacts would be as easy as 1-2-3.
There are a lot of ways to look for prospects; trade shows, phone/building directories, referrals, community organizations and such. The internet though, is an easier method and social media is also a great help in reaching out to those prospects.