Video Marketing And Why To Use YouTube

Video Marketing And Why To Use YouTube


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Using YouTube in your marketing efforts can be a very effective way of advertising. If you download video\’s onto this site, many will be able to view, rate and download your creations, and this makes video marketing a very powerful form of advertising.

YouTube was started on the 15th of February 2005 by Chad Hurley, Steve Chen and Jawed Cawin, who were former Pay Pal employees. These guys created a casual and informal feel to the site, and encouraged people to send in informal video clips that they had taken themselves.

U Tube has become one of the top most visited sites on the internet since then. In the four months after it started, it got 4 million visitors. In October 2006, Google bought the site out for $1.65. YouTube also won time magazine\’s award that year for the best invention. More than 65 000 videos are downloaded onto YouTube every day. Prior to YouTube there was no easy way to share ones video\’s online. YouTube made this easier and accessible for everybody.

Online video is probably the fastest growing source of advertising on the internet at the moment. Savvy internet marketers have realized this and have taken full advantage. YouTube is a great way to drive traffic to your website if you do it properly. This traffic is usually high quality traffic, and it is also free traffic.

Before making your online video, you need to know who your target market is. You also need to establish what keywords your target market is typing into the search engines. Focus on the type of person you want to attract when generating your keyword list. Doing good keyword research before you make your video will save you lots of time and frustration. Check on Google and see how many other video\’s are on the first three pages of Google for your chosen keywords. If there are none, you will have a good chance of getting yours up there.

Tag your video with lots of relevant keywords. This will help your video to be found and viewed. If you get lots of views, your video rankings will increase. Use internet tools such as WordTracker to find good keywords. Use some of your keywords in the title of the video and then use lots of relevant keywords in the tags. In this way you will get found a lot easier without having to advertise too hard. The time invested in getting some great keywords for your video will be well worth the time and effort in the long run.

Aim to make your video one that will be well worth wat

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