Does the page provide substantial value when compared to other pages in search results?
How much quality control is done on the content?
Does the article describe both sides of a story?
Is the site a recognized authority on its topic?
[youtube]http://youtu.be/421aTJI2Nxc[/youtube]
Is the content mass-produced by or outsourced to a large number of creators or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
Was the article edited well, or does it appear sloppy or hastily produced?
For a health related query, would you trust information from this site?
Would you recognize this site as an authoritative source when mentioned by name?
Does this article provide a complete or comprehensive description of the topic?
Does this article contain insightful analysis or interesting information that is beyond obvious?
Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
Does this article have an excessive amount of ads that distract from or interfere with the main content?
Would you expect to see this article in a printed magazine, encyclopedia or book?
Are the articles short, insubstantial, or otherwise lacking in helpful specifics?
Are the pages produced with great care and attention to detail vs less attention to detail?
Would users complain when they see pages from this site?